This position will require expertise from both Branding and Marketing. The person will be set in such a position where s/he will deal with end-to-end product branding and marketing support for the business and communicate to the parent company for the availability of the product. This position also requires traveling to various shipyards and power plants across the country.
Prepare quarterly strategic plan and product branding plan.
Generation of ideas to change/ improvise and develop promotional strategies and programs.
Arrange brand activation programs, monitor competitor's products, sales and marketing activities, establish and maintain a consistent corporate image throughout all product lines, promotional material and events.
Generate ideas and performing activities for creating brand awareness.
Monitor competitors' branding activities and perform brand protection activities.
Prepare annual branding activity plan for different segment of products.
BBA/MBA in Marketing with Branding and Communications course.
Graduates in other disciplines with relevant background may also apply.
At least 5 year(s)